A friend asked me to help her think through how people at a Craft Fair might purchase Stained Glass and Oil Blend products from her. Following an initial interview with Logan, this project turned into designing an end-to-end experience for her brand—a chance to come to know what CRAFT is offering, and to build an in-person and online experience of the brand that amplifies it. Deciding to leave my position as VP of Sales created space to put my experience and effort toward pr

When Logan Miles—a therapist in Tennessee—approached me about creating her website, she knew what many therapists know deep down: it was...

After 200+ days on the road, I’ve landed—SF is home for now. One block from Dolores Park, I couldn’t help myself: incense, a $60 West Elm rug, dresser rearranged. Maybe it’s my Taurus Moon, but creating space is a flow state I love—both during and after.