Designing a Therapy Website That Feels Like You

When Logan Miles—a therapist in Tennessee—approached me about creating her website, she knew what many therapists know deep down: it was time to have a space online that reflected her practice.

Like most therapists I talk to, she didn’t want something flashy or over-designed. She wanted a website that felt grounded, calm, and professional — something her clients could land on and immediately sense: this is who I might want to work with.

Starting with her words

We began with Logan’s existing Psychology Today profile. Profiles like these are often the first way therapists show up online, but they tend to feel templated and impersonal. Our goal was to bring her own voice to life — warm, reflective, and approachable — in a space she could fully call her own.

I condensed her copy into a welcoming landing page, focused on clarity and simplicity. Instead of overwhelming visitors with information, the homepage gives a sense of who Logan is, the kind of counseling she offers, and a straightforward path to reach out.

Building trust through design choices

The design process for a therapist website isn’t just about fonts and colors. It’s about atmosphere. We chose a calming green palette, paired with plenty of white space to avoid visual clutter. The typography is clean and readable.

Every decision was guided by one question: what would help someone visiting this site feel at ease?

Explore the Site

Making it easy to connect

A therapist’s website should always guide a visitor toward the next step without pressure. For Logan, that meant:

• A simple contact form that goes directly to her inbox.

• Clear navigation with only the essentials.

• Mobile-friendly design so clients can easily access it on their phones.

The result is a site that doesn’t feel like a sales pitch — it feels like an invitation.

Why therapists benefit from their own website

Therapists often rely on directories like Psychology Today or word-of-mouth. But having your own website:

• Creates a sense of professionalism and stability.

• Allows potential clients to feel your unique personality, not just your credentials.

• Gives you control over how you show up online.

When designed well, a counseling website becomes more than a digital business card. It’s a quiet extension of your therapy room — a first impression that helps someone feel ready to reach out.

Closing thoughts

Designing Logan’s site reminded me that the best therapist websites don’t try to be everything. They’re simple, authentic, and rooted in the same values as therapy itself: presence, trust, and care.

If you’re a therapist considering building your own site, the most important thing isn’t chasing trends or adding bells and whistles. It’s making sure your site feels like you — so the clients you’re meant to serve can recognize that when they arrive.