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Building for CRAFT: Designing a Hybrid In‑Person and Online Experience
A friend asked me to help her think through how people at a Craft Fair might purchase Stained Glass and Oil Blend products from her. Following an initial interview with Logan, this project turned into designing an end-to-end experience for her brand—a chance to come to know what CRAFT is offering, and to build an in-person and online experience of the brand that amplifies it. Deciding to leave my position as VP of Sales created space to put my experience and effort toward pr
Zack Newbauer
6 min read


On being discouraged
After landing in San Francisco, I picked up a consulting gig that quickly became emotionally loaded. In this post, I reflect on a tense exchange with the CEO, the pressure to soothe frustration, and the quiet clarity that sometimes, the bravest move is letting go.
Zack Newbauer
3 min read


I didn't know: Chapter 1
Once when I said—as I have been known to do—that a fun game we could play sometime would be performing small acting lines for each other...
Zack Newbauer
4 min read


Asking AI: Are we actually forced to do anything?
In my most recently blog post, I suggested that we have stressers of two variations 1) that we adopt and 2) that we are forced to hold....
Zack Newbauer
7 min read


Dancing with AI
While releasing the career I had been cultivating for 10 years in B2B SaaS, I now find myself in a daily exploration of intuition. One...
Zack Newbauer
7 min read


Francesco Alberoni
I came across an excerpt from Francesco Alberoni in Richard Schwartz's You Are the One You've Been Waiting For where he quotes Francesco...
Zack Newbauer
5 min read


Laurence Cole 🎵
I recently got to attend a Grief Retreat at Harmony Woods Retreat Center in Spokane, WA. I had rented a room in this space to spend 3...
Zack Newbauer
1 min read


A little more risk
“I want to be around people that do things. I don’t want to be around people anymore that judge or talk about what people do. I want to...
Zack Newbauer
3 min read

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